Tips on How 3D Product Modeling Can Be Communicated Efficiently With Your Designer - Part 1

The advancements in technology have given tools such as 3D product modeling greater significance for not just architects and designers, but also businesses. The risks of investing thousands of dollars' worth of money into developing a new product and the associated costs of conducting product marketing campaigns and various point of sale activities all come down to the design and quality of the finished product. But, instead of spending thousands to develop it, businesses are now resorting to 3D product modeling to enable them to see all angles before green-lighting the initiative.

Yet, discrepancies in product design can occur due to communication failures between the business and the designer and it is crucial that both are on the same page for the product to be a win-win situation. The following are five tips on how business or production managers can better communicate their product ideas to the designer for 3D modeling.

Allow the Designer to Know Your Brand

One of the most important things that a product should convey is the company's brand value. The product should be modeled such that it feels and looks like it belongs to the particular company and not like that of other businesses. For this, the business needs to give time to the designer to delve deep into the brand, understand its values and principles, and ensure the product has attributes that reflect accordingly.

The company can demonstrate its product portfolio and explain how each is similar and could also enable the designer to use the product.

Customer Focus Should Be the Main Priority

The business should make the utmost priority that the product is thought of in terms of their target customer. Design ideas that compromise on quality, ease of grip and handling, and safety, should not be pursued out of fresh thinking, but should be approached in terms of what the customer finds most useful and appealing about the product.

A good way to ensure customer needs are met is to carry an in-depth marketing research through online surveys or focus groups to pinpoint which attributes are the most important for the particular customer segment. These findings should then be incorporated into the 3D product modeling design.

Set Clear Terms and Expectations via a Written Contract

The manager of the company should ensure that the communication between the company and the designer is handled as professionally as possible. This is so that conflicts arising from having different views do not escalate to the point that the product launch project is delayed.

Preferably, a written contract should be made outlining in detail the expectations, terms, and conditions. This will be beneficial in ensuring serious conflicts are avoided and should it arise, both parties can revisit the terms and conditions of the contract. The contract should cover the deadline for project completion as well as the payment process.

In this way, the designer will have a yardstick through which they can commit their work to and ensure all their efforts are in line with the expectations of the company.