Creative Uses of 3D Character Designs in Promotions and Business Operations

Characters and action figures have always been central to promotional and awareness campaigns. Whether you want to associate a strong identity with your brand or are trying to reach out to different demographics, an innovative idea executed through a character can cut half of your marketing work. With 3D animation becoming all the rage in the graphic design industry, the creative use of character design has advanced to new levels. Let’s have a look at some of the creative uses of 3D character design for promotional purposes.

Creating a Superhero

Yes, 3D character design skills have enabled organizations, regardless of their scale, to conceive their own superheroes. Such characters are used to project strength, power and unrelenting support for good causes. So, an organization can use a superhero figure to channelize its aims and objectives amongst the target audience. An ad campaign centered on a superhero can pay good returns to the company as compared to investing in conventional and linear hard-sell promotions.

While it’s a great idea to have a superhero on board, it is equally imperative that he/she also looks impressive. People will only get to the insight of your ad if they find your superhero easy on the eyes. Here, the expertise of 3D character design experts can come in real handy. 3D design and modeling can work on every little detail of the character to make it as authentic as possible. So, if you want a superhero to be on your side, make sure it is conceived on a 3D character design template.

A Mascot for Customer Support

A customer support division of a business is mostly crammed with an unsatisfied and angry lot. So, it’s a general business practice to create a helpful customer support system. Use of 3D character design can also come real handy for better customer support operations. You can have a helping mascot on customer support section on your website.

Instead of putting bland text instructions on the page, relay them through a mascot, and you will notice  better customer feedback afterward. Make sure that a good 3D character design lies in the origin of that mascot.

Personification of Business Operations

Personification of business operations through a 3D character design is another trick that can improve your brand traction and increase customer engagement.  A business, for instance, can personify its different business operations to incite customers e.g. using Leopard or Cheetah to denote its delivery services. You will need to get professionals with good 3D character design skills on board because only an aesthetically-pleasing figure can engage customers.

Illustrations

3D character illustrations can also help businesses streamline their day to day operations. 3D character illustrations can help the executives to present abstract ideas and complex information in a simper manner. A presentation can become more interesting, interactive and engaging when its crux is demonstrated through spectacular 3D character designs.

Only professional 3D experts can materialize any creative character idea. So, make sure that you hire seasoned professionals if you have decided to use 3D character designs for your promotions and other business operations. XYZ Creative Group has a team of 3D experts that can characterize any of your idea with their own creativity and technical expertise.